Organic Search Engine Optimization (SEO)

Organic SEO

Organic Search Engine Optimization is a multifaceted service that needs professional expertise, knowledge and experience. Select organic SEO Plan for type of your business or service. And start SEO work from scratch and put all efforts to make it user friendly and search engine friendly. Also select good knowledgeable, experience, research ability, tools and processes to provide ethical SEO services.

Organic SEO – The paramount way to reach your destination

Need for SEO

People all over the world, who owns their personal, or business website or desire to prepare website in future needs to know the real and fruitful benefits of Search Engine Optimization. World over the need for awareness of SEO is very essential for website owners to take actual advantage of their investment.

If you have your own website and you wish to explore your business online then Search Engine Optimization is the fastest and cost-effective way to gain business objective.

If you don’t have your own website and wish to develop in future then you can take better advantage of Search Engine Optimization. As SEO consultants give you better guidelines starting from selecting most appropriate domain name for your business up to complete website development in most user friendly and search engine friendly way.

Need for SEO – Grab the Opportunity when it Knocks your Door

Why SEO

Sometimes people argue that they get good listing or their websites get good response then why do they need SEO services. But they don’t understand the real significance of SEO. They might get top ranking but they can not take real advantages from it because it was not optimized and therefore can not reach the target market as it requires. If you think that if you get good benefit of your site without optimization then you can get more than double advantages with optimizing your website in ethical way from best SEO Company.

Websites needs optimizing for following reasons :

  • To make your website known to your customer/end users on World Wide Web.[ Reach millions of customers globally]
  • To make your product, brand, company known globally [Fast product awareness]
  • Get maximum return of marketing investment [ Fast ROI]
  • Increase business volume [ Fast business growth ]
  • Increase Marketing Network [ Global Marketing]

Why SEO – To Get Long-Term Achievement – Swiftly, EffortlesslyWhat is SEO

Most of the people on the net are not fully aware of the process of search engine optimization as well as not aware of the word SEO. The SEO Company always faces problems to explain their customers that SEO is very difficult and responsible work and needs constant attention and efforts. As there are no norms for search engines that you definitely get first rank on first page of search engine. Therefore it is great responsibility of Search Engine Optimization Company for optimized website strategically to get top ranks in SERPs.

The Organic/ethical SEO Process Includes

  • Considerate customers Business
  • Identified most suitable/targeted Keywords and Key Phrases
  • Analysis major competitor – Domestic/International
  • SEO Copy writing by considering page related keywords
  • Defining keywords in links.
  • Optimization of images
  • Organize various tags such as Title tag, Meta Tags, Description, anchor tag, head tags for each pages in websites.
  • Building link strategy, Browser Compatibility, Page Validation
  • Preparing Sitemaps
  • Analysis of Web statistics
  • Implementation of SEO steps on basis of Web analysis

What is SEO – A Service that gives you Ongoing SuccessPerfect SEO Company

When you assign your website to any SEO company for search engine optimization, it is very essential to know that if they have ability to optimize your website in right way. This is very essential because if your website is not optimized using organic SEO methods, the chances for your website getting banned becomes higher as major search engine such as Google, Yahoo and MSN ban unethically optimized websites.

We at seorank.com.au, a leading Australian Search Engine Optimization Company persistently expand our tried and tested techniques. Our dedicated SEO team continuously works on the latest trend and techniques of search engines to keep ourselves ahead of rapidly evolving organic SEO trends. We put our all efforts for our customers to keep them top of their competition in the search engine ranking.

Right SEO Company – Because you Deserve the Best

If you are looking for Search Engine Optimization of your website, you are at the right place, just contact SEO Sydney and they will guide you our SEO service plan that is suitable to your business and budget.

Article Source: http://EzineArticles.com/expert/Akshay_Desai/134820

 

5 Reasons Why You Should Not Do SEO Yourself – The Honest Guide!

Almost everyone can be successful online if they take the time to understand and apply the SEO principles. But understanding SEO principles and differentiating between SEO myths and facts will most certainly take months if not years to do. Most people know the theory behind SEO but have never taken the time to apply it themselves.

That is where SEO companies come in. Some of them provide you standard services with minimal benefit while others are expert in providing unique services, which their competitors just cannot copy.

The bottom line is that unless you have spent months or years understanding SEO and applying it, it is better to outsource this job to someone more experienced in this area. Here are 5 reasons why you should not do SEO yourself:

1. SEO is all about experience: Almost everyone can undertake SEO but most of the people do not know how to do it right. Seasoned SEO consultants have spent years testing out different techniques and have met with many failures on their way to success. If you do not have the time to apply SEO techniques yourself, it is better to outsource this job.

2. There are only 24 hours in a day: Good quality links are comparatively more difficult to find. It is very difficult and time-consuming for a beginner to successfully find good quality links. When I started in the internet marketing realm, I used to put 5 hours daily for 3 months and got only 600 links to my website! Good SEO consultants know where to get the links from and how to do the job quickly. If you are a beginner, do not spend your valuable hours doing the link building yourself. Hire an SEO firm to do the job for you!

3. There are too many factors involved: As I keep on studying SEO, I am exposed to new stuff that did not even exist to me before. While many SEO books try to simplify the whole game by presenting you with a list of factors, it is a horrible over-simplification. Although basic SEO can be done quite quickly, getting your website ranked high for competitive keywords requires you to do a lot of things right at the same time.

4. Buying SEO software can be costly: If you start doing your websites SEO yourself, you will need to invest a considerable amount in buying good quality SEO software. Although SEO can be done without the software, doing so severely diminishes your chances of success. SEO consultants and firms have already invested in the needed software, which makes them more efficient for the job! If you hire them, you do not have to pay the hefty price of buying and understanding the SEO software yourself.

5. You can hold the SEO firms accountable: This is one of the best points why you should not do the SEO yourself. If you hire an SEO consultant, he can be held accountable for the results he provides you. In contrast, if you do SEO in the wrong way, it is only you who is held accountable for the lack of good results. Clearly, if you are not that experienced in SEO, you need to outsource this job in order to reduce your risk.

At Quantum SEO Labs, we try our best to reduce our customers risk! Do you want to rank on Google Page 1 in as little as 2-5 days? If so, try our Affordable SEO Services [http://www.quantumseolabs.com]. Our techniques increase your rankings dramatically – guaranteed!

Article Source: http://EzineArticles.com/expert/Yasir_Khan/242029

 

Guaranteed SEO For a Top 10 Ranking

How can SEO firms guarantee top 10 rankings while others bulk at even the notion that the SEO client should get anything in return other than a statement of work and at the end of the month some fancy reporting about hours spent on link building, article submission and other seemingly important search engine optimization tasks. The truth as always is between the two different camps of SEO firms who either guarantee top 10 ranking or don’t. So, why some SEO companies offer performance guarantee, while other SEO companies don’t?

Before start our investigation, we have to set some ground rules here of course to make sure we compare only reputable SEO companies with at least 3 plus years in business and a customer portfolio of at least 2-3 dozen clients a year. Oh, and of course the SEO companies we compare have all achieved decent rankings results for their clients and their clients would not hesitate in recommending them to their friend, business partners or family members.   Now that we got these important benchmark out of the way, let’s examine what is at the heart of the SEO guarantee and the sometimes very heated discussions surrounding it.

The issue is quite simply trust.   The trust by the clients placed into the hands of the SEO companies to do the best they can to achieve the first page ranking results they were hired to deliver. So, it comes down to which company can sound more convincing on their website touting their SEO services with fancy graphics, customer case studies, testimonials, badges of affiliations with SEO organizations and being member of better business bureau. But does this really make a difference in how competent a SEO company is?

If the company can’t convey enough trust to the potential SEO client on their website, they might as well close the shop, but sadly even when a potential clients feel in their gut there is something inherently wrong with forking money over for services that don’t have a tangible outcome, they still sign on the dotted line. How sad, but it doesn’t have to be this way. You have the right to demand to know what your hard earned dollars buy.   So, here is where the guaranteed SEO services can truly make or break a deal from a reputable SEO company, but there is more to a SEO guarantee, than simply writing a few over used slogans on a webpage and hope visitors will listen. These are the criteria you should use to hire an SEO firms who guarantees results in writing.

  • Get references from as many previous SEO clients as you can. The SEO company should give you a list of previous clients’ contact information cheerfully and with lots of pride. After all they are going to be only as good as the last client they have dealt with. The most important questions to ask previous clients is, how long it took the SEO company to achieve the results and were they able to hold onto those rankings long term.
  • No money up front. You should not pay a dime for any type of setup costs or other silly administration costs. It takes nothing more than 1 hour for seasoned SEO to come up with a thorough analysis of your site and to create a proposal for you. The cost of this should be not be coming out of your pocket, so never every pay for any type of site review or report up front.
  • Specific ranking results for Google. Google is still the king of the online searches with over 60% of the total worldwide search market and you should not accept a guarantee that includes any mention of Yahoo or Bing (MSN,Live) in the contract. You should simply say you are only interested in Google natural results.
  • Verify rankings independently. Always find out what type of ranking report generation tool the SEO company will use. The rankings have to be checked daily and a history of the rankings must be available to you at any time.
  • What constitutes a SEO guarantee being fulfilled? In other words how many days of the month do the rankings have to in the top 10 or top 5 for the ranking guarantee to be fulfilled. Ask for a minimum of 15 days of each calendar month for the site to be in the top 10 or top 5.
  • Don’t pay for all the SEO fees when the rankings are achieved in the first month. Once you agree on the total SEO fees, you should demand that you pay over a minimum of 6 months as long as the site remains on the first page of Google during that period. If the site drops from Google’s first page for more than 15 days in the previous calendar month you should not have to pay and roll the contract term forward another month.
  • Ask them how much their maintenance plan will cost you, once they achieved the top rankings and the contract expired. Be careful if the SEO company wants to charge you the same rates they charged to get you on the first page of Google in the first place. The link building and optimization effort needed will be substantially costly and you should get a decent break on the SEO fees, if you choose to extend it.
  • Transparency of what they plan to do to get you on the first page of Google. Ask very direct questions if it’s not spelled out already in their statement of work or contract, what methods will be used to get you in the top 10 on Google. If all you see in the contract is optimizing page content and some directory submissions, it’s most likely not going to get you what you want. You want to see in the contract specific references to one-way permanent link building, not rented, permanent links only. Ask them for a sample of links they have acquired for other SEO clients.

SEO can be extremely effective to increase leads, sales, whatever you objective may be, but too many times decision makers in businesses blindly accept SEO contract terms put in front of them simply because they don’t know the questions they should ask. It’s your duty to exercise due diligence and part of your research when choosing a SEO provider is to know what you get in return for your money, and what are your options if the promised results are not achieved.

Joel Katona is the founder of Trendmetrix Software a full service SEO Company and the architect behind SEO Studio a leading SEO Software. Don’t forget to check out the Guaranteed SEO services his company offers.

Article Source: http://EzineArticles.com/expert/Joel_Katona/41285

 

SEO Copywriting Course – What to Look For Before Enrolling

SEO copywriting is lucrative freelance writing niche. And, perhaps more importantly these days, it’s one that is recession proof. Because of this, many are interested in learning how to become an SEO writer.
If you’re considering taking an SEO copywriting course – and there aren’t that many of them out there – following are four things to look for.

4 Specifics to Look for in an SEO Copywriting Training Class

1. Target Market: One of the first things to look for in an SEO copywriting course is whether or not it meets your needs. This is what is meant by “target market.” Will it address your knowledge needs. This is crucial because SEO is a broad field. If you don’t know the fundamentals of search engine optimization, an SEO copywriting course that doesn’t address will be of little value to you.

2. Interactivity & Feedback: Writing SEO copy is not hard, but there are certain fundamentals that must be adhered to. This means that you have to write copy and have it reviewed by someone who knows the rules of SEO writing to give you feedback.

This is critical, for once the course is over, you want to be able to go back to specific feedback to get until you are comfortable writing this type of copy.

3. SEO Tools: Search engine marketing and optimization is constantly changing. So, what you learn in an SEO copywriting course may change in nine months or a year.

“So what’s the point in getting SEO copywriting training?” you may be thinking. Well, like any enduring marketing practice – to learn the fundamentals and how to apply them. Rarely do these change.

But the course should point out tools and resources for further education. By this we mean leading authorities (websites, books, software, noted SEO experts) that you can access to give yourself the constant education you need to be an effective SEO copywriter.

4. The Presenter: There is an old idiomatic expression that explains this best. It goes, “Find someone who is doing what you want to do, then copy their efforts.” What this means in this case is, make sure the presenter is – or used to be – an SEO copy writer.

There are many jobs in the search engine optimization niche, eg, web analyst, social media maven, interactive media specialist, etc. But, you want someone who’s had direct experience as an SEO copywriter, for that is the only way they can truly know the ins and outs of dealing with clients, pricing, billing, marketing for work, etc.

SEO Copywriting: A Recession-Proof, Work-from-Home, Well-Paid Career

Internet marketing experts estimate that 100,000 new websites go live every day. And what do all of these sites need – copy. Smart website owners realize that they not only need copy, but SEO copy in order to be found online.

Businesses are scrambling to find qualified SEO copywriters because many freelance writers don’t understand the intricacies of internet marketing, search engine optimization, social media marketing, etc. When you consider the broader context – ie, that roughly 90% of web users only use the internet for simple tasks like checking email, making travel plans and booking dinner reservations — it makes sense.

Most of us — writers, small business owners, casual web surfers, etc. – don’t even scratch the surface of what the web is all about. And, this makes SEO writing all the more attractive (and lucrative) as a career.

Freelance writers who are astute enough to get SEO copywriting training will capitalize on the well-paid opportunities this freelance writing niche offers.

May be reprinted with the following, in full: Yuwanda Black is a successful SEO copywriter and heads New Media Words, an SEO writing and internet marketing firm. Want to learn how to become a highly paid SEO writer– routinely billing $100-$500/day? Learn how in the SEO copywriting course How to Become a Highly Paid SEO Copywriter. Details in the 7/16/09 post on SeoWritingJobs.com.

Article Source: http://EzineArticles.com/expert/Yuwanda_Black/37843

 

SEO FAQ’s

What is natural search engine optimization (SEO)?

Natural, or Organic, Search Engine Optimization (SEO). It’s a process of making your site more search engine friendly by optimizing the entire website design and content. Then the site will be visible in SERPs against optimized keywords or Key phrase.

Why is SEO important?

Search engine optimization is important for a number of reasons including:

  • 36% of searchers attribute top organic position with brand quality
  • 60% to 70% of all search traffic comes from organic listings
  • 90% of organic search traffic is driven from the top five listings
  • 62% of searchers view only one page of results before clicking (Jupiter Research)
  • Having the No. 1 listing in both organic and paid search can increase click rates by three times

How do natural search differ from paid search?The primary differences are:

  • Paid search can be launched quickly. Natural search generally takes months to show a return.
  • Paid search focuses on a large number of keywords. Natural search needs to be focused on a few high-return keywords.
  • Paid search is highly measurable. Tracking results on natural search is more difficult (although not impossible).

How much time will it take to see SEO result?Time is most important factor in SEO life cycle. Once your website cached by search engines, it will take at least 2 weeks to update the results.

Can any one guarantee a #1 ranking in Search Engine?

No. No one can guarantee a #1 placement in SERPs (Search Engine Result Pages), as there are simply too many factors outside our control. In fact, in Google’s Information for Webmasters, they recommend that companies beware SEOs that guarantee results.

We are, however, willing and able to make a guarantee as to our SEO ethics.

Will my website stay at the #1 position once my website is placed there?

Search Engine ranking fluctuate frequently. SEO is an on going process. However if your website is maintained by SEO Specialist month to month then it can be stay in top positions.

How long will it take to see results?

This largely depends upon how old the site is. If the site is new, you shouldn’t expect to see significant results from Google until the site has been in Google’s index for at least six months. Results for new sites can be seen in Yahoo and MSN, generally less than three months.

For sites that have been in existence for a year or more, results from on-page optimization can generally be seen within a few weeks of being placed online.

Google, is highly dependent upon links in its calculation, and prefers links that have been in existence for a long time. As a result, if the market space is competitive, it may take six months or more to see significant results.

What is SEO Copywriting?

In a webpage where the same keyword is repeated again & again, in a way that makes it very difficult to understand what the page is actually trying to say. This is SEO’ed copy.

SEO copywriting is the creation of website copy that includes heavy usage of keywords in hopes to move a page up the search engine rankings. It is generally written to a particular “keyword density”, which will supposedly perform well in the search engines.

For search engines with a heavy reliance on on-page factors, such as MSN, or for particularly uncompetitive keywords, SEO copywriting might work, at least to a certain degree. For keywords with any amount of competition on Google and Yahoo, however, it is rarely effective.

What’s more, even if the SEO’ed copy works in a search engine, it is rarely effective for the human beings visiting the site.

In addition, SEO copywriting can be very profitable for the SEO firm, as the search engines regularly change their preferred keyword density. This results in more work for the SEO firm as they rewrite the SEO’ed copy, and up charge the client.

We prefer not to use SEO copywriting. We recommend that the targeted keyword be used in the page’s copy, but used in a manner that is natural sounding and effective for readers. Our SEO efforts focus on other on-page factors and most importantly – links.

Does this mean copywriting is not important to SEO?

Copywriting is certainly important in SEO. The copy of a website should always be written to maximize the return on marketing dollars. If the visitors to a website do not convert to leads or sales, then the efforts on SEO are wasted.

The copy of a page should focus primarily on effectiveness and conversion rate. Simply use the page’s keywords in a natural manner, and optimize the other on-page factors and links.

Also, landing pages can be created to address specific keyword needs that cannot be found on other parts of the site. Each such page must have substantially unique content and not employ deceptive techniques such as redirects, or run the risk of receiving penalties from the search engines.

We offer a full range of copywriting services which can be used in conjunction with either our paid or natural search services.

Do you engage in unethical SEO?

We tend to not see SEO in ethical terms. Notwithstanding potential issues of deception, the way one structures one’s webpage is not a concept that should inspire discussions of morality.

There are, however, issues of risk management and tolerance with SEO. Certain techniques might run the risk of being blacklisted by one or more of the search engines. Typically, the more competitive a space is, the more risky the needed techniques are.

As SMO Solutions Search does not work with companies in the truly hypercompetitive space (e.g. gambling and pornography), we have never needed to resort to risky techniques to achieve the rankings our clients demand.

One aspect of SEO that can raise ethical questions is the communication between the SEO firm and the client. Some firms engage in risky techniques without informing the client. That is certainly unethical.

Another area of potentially unethical behavior can be found in firms that provide “SEO” services by building a network of their own sites that drive traffic to the client’s site. These are often sold on a per click basis. While this is a viable marketing model, many clients do not realize that the moment they stop paying, the “SEO” they’ve been buying goes away. In fact, many SEO firms will then turn around and sell this traffic to the former client’s competitors.

Apogee Search’s SEO practice is built around achieving superior results in the natural listings of the search engines. Baring an algorithm change in the search engine, the traffic does not go away if a client does not continue to engage with Apogee Search (although listings do tend to degrade over time if continue SEO efforts are not made).

Do you offer search engine submission services?

We’ll let you in on a secret, assuming a page can be read and indexed by a search engine’s search bots; all that is needed to submit to the search engines is a link from a page on another site that is in the Google index.

The automated submission services that you receive constant email spam for are, at best, a waste of money. In many cases, they can actually hurt your site’s performance in the search engines, as repetitive submitting of the same site can cause the search engines to invoke a penalty.

How do you select keywords?

Ideally, keywords for natural search are selected by using data from a properly configured and managed paid search campaign. This way, keywords that generate leads and/or sales are certain to be focused on.

Alternatively, detailed analysis can be made on a group of potential keywords to measure their relative search volume and competitiveness, but this data is greatly strengthened with the addition of conversion data from a paid search campaign.

Will you make the changes on my website?

We are not a web design firm, and don’t manage the actual pages of your site ourselves. We do, however, make specific, detailed suggestions of changes. And, if you do not have the staff to make the changes yourself, we have a number of web design firms that can do this for you.

What about link rental or purchase?

One of the dirty little secrets of the SEO industry is that many of the people at the top of Google bought their way there through paid links.

Many links can either be bought on a one time basis, or rented month to month. One of the biggest advantages of this is the ability to configure the link exactly how you want it for maximum SEO benefit (begged links often have to be accepted “as is”).

Competitive market spaces are likely going to require paid links. We typically recommend either purchasing permanent links or budgeting link rental for at least six months (preferably eight or nine months). Links must “age” before Google allocates them their full benefit.

How do we track the results?

Many SEO firms create their own fuzzy metrics, generally around the idea of “visibility”. If a particular key phrase improves from a ranking of 100 to a ranking of 20, they call that a 500% visibility. Rarely do you see such firms concerned about the traffic the rankings bring to your site.

While we certainly monitor rankings in the search engines for our targeted keywords, we are much more concerned with the traffic those rankings generate. And, we are happy to work with you to connect the traffic generated by the search engines to specific leads and sales.

Shankar soma is an experienced SEO, SEM and SMM consultant. He has authored several marketing manuals for small business owners and ecommerce agents. He is a contributing author to several websites and offers advice on dominating Google search results at http://www.shankarsoma.wordpress.com

http://www.shankarsoma.wordpress.com

Article Source: http://EzineArticles.com/expert/Shankar_Soma/383145